The impact of corporate social responsibility to manage the company’s image as an example of the zywiec group
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5 marca 2019
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Contents Introduction Chapter I Corporate social responsibility as a modern model of business management 1.1. The history of corporate social responsibility 1.2. The definition of corporate social responsibility 1.3. The corporate social responsibility in poland 1.4. The selected tools of corporate social responsibility 1.4.1. Codes of conduct 1.4.2. Management standards 1.4.3. Reporting 1.4.4. Labels 21 1.4.5. Initiatives 1.5. Advantages and disadvantages of corporate social responsibility Chapter II Management of the company’s image 2.1. The concept of company’s image and its functions 2.2. The elements of company’s image 2.3. Types of company’s image 2.4. Tools using for creating the corporate image…